So you finally created the website that your business or brand needs to market globally, but nobody is clicking on your site and the phone never rings. It appears that you have immediately become fodder for those other marketers to sell you their manuals about web marketing, but you may as well have spent your website development money on a gym membership.
Quite simply, there are millions of sites on the world wide web, and just a few can have high rankings in a search engine. If your company is”top dog” at a significant search engine for the ideal key words, then your company has arrived. A first page listing in Google or Bing on popular words integral to your website should help you bring home the bacon.
Some good ones to try are the pay-per-click venues that Google and Bing. There you can select some keywords that are ultra-relevant to your website and bid on how much you are willing to pay per click to ascertain how high up on the host list of links you appear on the right side of well-trafficked pages. Needless to say, how frequently is also determined by how much monthly money you can devote to this marketing approach.
A still less expensive and very efficient way to inform people about your company website would be to utilize a feature writing service that will write and distribute a feature about a subject which is of interest to individuals. In this feature, they will subtly couch a PR mention about your company and your web address. These popular features become distributed to newspapers nationwide – both online and print –and Internet editors at e-zines, newsletters, article directories and search engines. They usually get published as written, unlike the ordinary press release which often winds up in the garbage.