Internet marketers by and large are used to creating products for, and selling to, a predominantly western audience. Whether within the marketing market or not, today’s web sites, autoresponder sequences, mailing lists, payment processing systems, and general way of doing business have evolved around the needs and wants of target markets in the western world. And any experienced marketer knows it can be hard. Despite popular notions which you can begin an online business and watch the cash roll in, the truth is that there’s a whole lot of competition from other webmasters, whatever the sector or type of products you market.
Looking forward, have you ever considered the effects of even more competition – more? In Asia, specifically China and India, large, well-educated populations, a lower cost of living with much-improved criteria, and much more widely available online access may unite in the long run to make far more Internet marketers. Many are well-versed in specialized areas of the world wide web, including programming and website development. In actuality, if you have ever used any of the a variety of freelance sites to outsource specialized endeavors, you have seen that lots of the bidders are from Asia.
With inhabitants of one billion people and more in those two countries alone, the present generation is surely well-attuned to the world wide web, and being enthusiastic surfers, are undoubtedly aware of the business opportunities and worldwide reach accessible only on the web. It is probably only a matter of time before they start marketing to western audiences .
Whether through affiliate marketing, or by creating new products to market in their own behalf, the possibility of greater competition for current Internet marketers is extremely real, and probably very near. The biggest hurdles will be speech and promote understanding. After all, it is hard enough to write effective sales letters in ones native language, even if addressed to a market and culture you know. Over time, even those obstacles will fall – face it, just as programming can be outsourced, so can language and marketing help.
The possible competition can seem ominous. And depending upon your outlook, it can be. For each new product that pays affiliate commissions, there soon could be lots more entrepreneurs trying to market it to the exact same audience. And for each new product of your own you develop, similar products with more features and selling for a lower cost could seem. That already happens today to an extent. What is it like with even more entrepreneurs and programmers competing?
But change is also good news. You as an individual marketer may either whine about the unfairness of it all, or you may opt to adapt your business to the inevitable and flourish. As new entrepreneurs, and surfers generally, from China, India, and elsewhere come online, they will also create entirely new markets to sell tomarkets which weren’t there only a brief time ago.
After all, as marketers they will require the very same kinds of services and products that western marketers want. And as surfers and ultimate online buyers, their customers will want not just western, but also regional and cultural goods, just like online shoppers in the western world do today. Naturally, marketers in those areas will also compete in their regional markets, in addition to western ones.
The globalization of Internet marketing will continue rapidly, no doubt about it. To remain in the game, western entrepreneurs would be well-advised to start their strategic planning with this trend today. New markets and new opportunities are forming.