With so much that is being said about driving visitors to a website, it is good to look at the values of a few practical elements of your website that will in principle assist you to build a profitable online business. Your website need simple and effective methods to keep your business on a profitable track. Lets look at a few practical ideas.
When a visitor comes to your website you have to get their name and email address so you may follow-up by autoresponder or when you choose. It is important to ‘enable’ your web site to automatically deliver quality content such as a newsletter to visitors and allow you to follow up with extra information when necessary. Top marketers agree that this forms a large percentage of their online success. How do you do this? You add a form on your web page, giving visitors the chance to subscribe to your opt-in list, newsletter or report. This essential method to introduce your service will build relationship. What is required of you is to integrate the autoresponder into your web site HTML through a form so that you can pre-load the autoresponder with your newsletter. Break up the knowledge you have about your industry into to-the-point content and formulate it into an informative newsletter. Subscribers can now begin to see you as an expert on the subject and look to you for solutions your business is offering.
Once your newsletter is up and running, you can use these very same tips and techniques you share with your subscribers and also write a weekly article about your product or service, and then submit it to article directories online. This is very easy to do and will have great response for your business. There are tens of thousands of ezine publishers online that needs good content, and will give you valuable exposure for your business. You will have many sites linking to your site and people will be able to read what your business is about and visit your website. There they will be able to subscribe to your newsletter which provides more information about your product or service. Each article has got a resource box at the bottom which allows visitors to visit your web site.
Write your 4 to 6 line resource box by viewing some samples online and making up your own. Finding details of article directories can quite easily be done through looking up in search engines.
Let’s go a step further and look at newspaper classifieds.
By using little snippets of ideas from your newsletters and articles, you can come up with short eye-catching promotional messages to use in newspaper classifieds. There are newspaper companies that offer state-wide and nation-wide advertising in their papers, often covering readership in excess of 6 to 11 million. By placing 10-15 word tiny classified ads all over the globe can dramatically increase your website traffic. This is a very good idea for generating sales leads to your website from where a name and email address can be captured for further follow-up. You want to get your leads to your web site first from where they can subscribe to your automated content.
Another excellent method of getting website visitors to your website is making use of Pay-Per-Click search engines to drive targeted traffic to your website. You can get many good ‘keywords’ for approximately 5 to 15 pennies to drive targeted website visitors to your website. When spending money on Pay-Per-Click Advertising, it is a good idea to always give website visitors the option to subscribe to your opt-in list, newsletter or report, on a short landing page before they are introduced to the main product offer, so that you may capture their name and email address for your autoresponder series and later follow-up.
Lastly lets consider the eye-opener an affiliate program can have for your business. With the right product or service it is by far the hottest way of building your business and customer-base. Submit your program to affiliate directories across the web. You’ll have affiliates making sales for you and not paying a cent in advertising until you’ve made the sale! Your advertising will be covered by your affiliates, and you can concentrate on providing customer service and continue follow-up with your increasing customer-base through newsletter delivery and other product offers.
By becoming familiar with how important it is to stay relevant when implementing these methods will benefit your business and you will find that you’ll be achieving better results.